All businesses reach their plateau before they reach their full potential. What’s needed when this happens is a catalyst for further growth…a business mentor.

In a competitive business environment, businesses today need to strive for efficiency and cost saving. Coaches, particularly in the field of marketing and business management, are becoming more and more common. Students from school who have completed a Bachelor of Business or similar degree or qualification are starting their own consulting ‘practices’ and are assisting businesses with their wealth of ‘theoretical’ knowledge.

In these days where a university education is almost mandatory, there are many ‘business coaches’ who’ve never been frustrated by limited budgets, depressed by an uncooperative and unmotivated team, or confounded by unforeseen circumstances that have to be worked around. These coaches can often be left floundering when they come into contact with business issues that deal with a substantial component of emotion that the texts didn’t deal with.

The business mentor’s aim is to teach business owners by showing how, rather than just ‘doing it’ and leaving. The mentor also helps business people understand that there’s more to success than just knowing what to do to reach a goal. Mentors must be able to guide their clients in ‘who they need to be, to do what they need to do, to have what they want to have’.

Mentor, Coach & Entrepreneur

A trusted guide with whom to share all our hopes and aspirations, confident that they will adapt to our daily needs, adopting the role of stern taskmaster, library of knowledge or persistent motivator, but always as educator, in order to help us reach and grasp our dream.

In essence, a mentor should be:

Someone to be accountable to. It is often too easy for business owners to neglect the management and marketing of their business through recurring postponement of tasks. Sharing of your goals with your Mentor means that if you don’t complete them and your business marketing lapses, your mentor wants to know why.

Someone to help you refine your ideas into practice. You have great ideas… some you will be able to put into practice easily, but others will be raw and need refinement to implement. Your coach has a vast knowledge of almost every marketing strategy, what makes them work and what confounds their effectiveness.

Someone that has a wealth of ideas to grow your business. For when you’ve just ‘run out of ideas’ on how to sell your products and services. But at all times, your coach will endeavour to make your contact educational, so that you understand the principals and can apply them for the rest of your business life.

Someone that has the contacts you need. When you need contacts for your business, equipment, investment advice, or just growing your library, your mentor has the contacts and knows where to find the information.

Someone outside, looking in. After a while, you find that you don’t see the business with the same clarity that you used to. Like living next to a busy road; after a while you don’t hear the traffic. Your mentor is there to take a fresh look at you and your business. He knows what to look for and most importantly, sees what your customers see. And he will always give you feedback.

Business today is a race for productivity and uniqueness. It is a race that has few rules. Yet so many business owners try forcing a path through the thick undergrowth of ‘trial and error’, ‘traditional’ thinking and ‘lack of information’; exhausting themselves far short of their finish line. The tragedy is that the right coach / mentor will have already run the race before you, creating an excellent freeway of knowledge and experience.

John Millar

Managing Director


Profit facilitator, Business and Executive Coach, Trainer, Professional Speaker

Certified Business Coach, Certified NLP Practitioner, Certified Guerrilla Marketing Practitioner

Diploma of Management, Diploma of Human Resources Management